Laporan Customer (Customer Reports)
Analisis customer: retention, churn, spending, segment, aktivitas, feedback, preferensi kendaraan, lokasi, cohort.
Total Customer
10
Retention Rate
78.5%
Total Customer Value
Rp 124.100.000
Avg Satisfaction
4.4/5
Customer Analysis
New (periode)
0
Repeat
0
Churn Rate
8.2%
Avg CLV
Rp 12.500.000
CAC
Rp 185.000
Growth Trend
12.5%
Customer Spending Analysis
- VIP: Rp 69.000.000
- Premium: Rp 36.500.000
- Standard: Rp 16.500.000
- Occasional: Rp 2.100.000
- Rata-rata per customer: Rp 12.410.000
- Top 20% kontribusi: 72%
- Forecast periode berikut: Rp 134.028.000
Customer Segment Report
| Segment | Count | Total | Retention | Trend |
|---|---|---|---|---|
| VIP | 3 | Rp 69.000.000 | 95% | Up |
| Premium | 3 | Rp 36.500.000 | 88% | Stable |
| Standard | 3 | Rp 16.500.000 | 72% | Stable |
| Occasional | 1 | Rp 2.100.000 | 45% | Down |
Customer Feedback & Rating
Avg satisfaction: 4.4/5 | Sentiment: Positive
Positive: Pelayanan cepat, Mobil bersih, Driver ramah
Negative: Harga sedikit mahal, Antre panjang saat peak
Issues: 8 | Resolution rate: 92%
Vehicle Preference
- MPV 4 (40%)
- Sedan 3 (30%)
- SUV 3 (30%)
Customer by Location
- Bandung 4
- Jakarta 4
- Surabaya 2
Cohort Analysis
| Cohort (Bulan) | Acquired | Retention M1 | M3 | M6 | Avg Spending |
|---|---|---|---|---|---|
| 2024-06 | 2 | 100% | 100% | 100% | Rp 18.500.000 |
| 2024-11 | 1 | 100% | 100% | 100% | Rp 22.000.000 |
| 2025-01 | 1 | 100% | 100% | 95% | Rp 18.500.000 |
| 2025-02 | 1 | 100% | 100% | 90% | Rp 14.200.000 |
| 2025-04 | 1 | 100% | 95% | 85% | Rp 5.800.000 |
Daftar Customer
| No | Nama | Segment | Lokasi | Total Spending | Rental | Last Rental | Rating | Aksi |
|---|
Customer Health Summary
Retention Rate
78.5%
Churn Rate
8.2%
At-Risk Count
3
Avg Satisfaction